News: Frankly Speaking

MagForce Brings Efficiency Savings to Franklin


We love our MagForce™ High Efficiency Motor System so much we had one installed at our Corporate Headquarters. With a 90% motor efficiency rating that’s 10-12% higher than previous submersible motor designs, what’s not to love? Thank you to M C Wheeler & Sons, Inc. for coming out to replace our well pump. 

Here are just a few shots of the install!

FE PMM Well Replacement 13 600Px FE PMM Well Replacement 12 600Px

FE PMM Well Replacement 19 600Px FE PMM Well Replacement 16 600Px

FE PMM Well Replacement 22 600Px FE PMM Well Replacement 26 600Px

Want to learn more about the MagForce High Efficiency Motor System? View the Product Highlight Video. 


Extended Technical Support Hours Effective Immediately


We are committed to offering availability to both our products and services when and where customers need them. Effective immediately, the Technical Support and Customer Support hours will be extended through September 30, 2019, or beyond, depending on demand. 

Technical Support Global Headquarters Technical Service Hotline Department 04

  • 800.348.2420

  • 7:00 a.m. - 6:00 p.m. ET

Customer Support

  • United States: 800.269.0063

  • Canada: 877.377.2650

  • 7:00 a.m. - 6:00 p.m. ET

Contact Us

Now Available: 60 hp MagForce High Efficiency Motor System


FE Permanent Magnet Motor TopFranklin Electric is proud to announce that the MagForce™ High Efficiency Motor System is now available in a 60-horsepower model, meaning the product line offers three distinct models capable of covering pump horsepower ratings from 7.5 to 60. With permanent magnet technology, these motor systems offer an electrical cost savings and efficiency improvement over previous submersible motor designs.

Key Product Features Include:

  • Groundbreaking Efficiency: 90% efficiency rating is 10-12% greater than standard induction motor construction. Typical high-duty rate systems can have a payback* of 1 to 2 years.
  • Simplified Inventory Management: Three motor sizes cover pump horse powers ranging from 7.5 to 60. Fewer SKUs simplify your inventory.
  • Slash Electricity Consumption: Since the motor has rare earth magnets, there is less electrical energy loss, which translates into greater power output per dollar spent on power input. This saves operational costs every time the motor is run; the more it is used, the more can be saved.
  • Horsepower Boost: Capable of a 13.6 percent horsepower boost achieved by increasing the motor’s shaft speed to a true 60 hertz, 3600 rpm**. This allows increased pump output in terms of water volume and total dynamic head pressure without having to pull the system from the well.
  • Smaller Footprint: Lighter and easier to handle than standard induction motors and, like all submersible motor systems, provides a smaller above ground footprint when compared to line shaft turbines.
  • A Package Deal: When ordered, the motor is shipped with a customized variable frequency drive panel that is preprogrammed for use with a transducer-controlled pump system. This allows simple startup, compatibility with a variety of application types, and is guaranteed to optimize performance and maximize system life. The drive control panel also features real-time monitoring, protection, and customizable application-specific programming software as needed to cover all customer requirements.

*Results based on field trial data
**Not to exceed the high efficiency motor’s max amp rating; motor system is set to a default 3450 RPM

As the world’s first manufacturer of a reliable submersible electric motor for water systems, the new MagForce model is another example of how Franklin Electric continues to dedicate design and build resources to create innovative solutions to meet industry needs.

To learn more, view the MagForce High Efficiency Motor System Product Highlight Video.


Now Available: MonoDrive Utility Constant Pressure Solution


FE Monodrive Utility Angled LeftFranklin Electric’s MonoDrive UtilityTM Variable Frequency Drive provides an easy-to-install 3-wire constant pressure solution for 230 V submersible pumping systems up to 2 hp in a NEMA 3R enclosure. Requiring only a small pressure tank, it offers a more compact overall footprint compared to traditional water systems, while providing the added value of constant water pressure and built-in motor protection. One MonoDrive Utility replaces up to nine control box configurations, simplifying inventory requirements while providing a more desirable value for the end user. 

Key Product Benefits Include:

  • Simple Installation: Affordable and easy-to-install drive; most applications require the simple flip of one switch, saving significant time during installation
  • Motor Protection: The features proven by Pumptec, now offered in a basic VFD
  • Multiple Applications: Ideal for new construction and retrofitting and optimizing an existing 3-wire pumping system
  • Simplified Inventory: Replaces the need for multiple control boxes, a pressure switch, and a larger pressure tank
  • Cost Effective: Provides total system cost at or below standard installations with pump flows of 10 gpm and greater

MonoDrive Utility is manufactured specifically for water pumping applications by a pump manufacturer, incorporating Franklin Electric’s more than 14 years of drive engineering expertise into its design, and comes fully supported by the industry’s leading Technical Support professionals and Field Service Engineers.

To learn more, view the MonoDrive Utility Product Highlight Video.

Success Story: “Just Makes Things Bullet Proof.”


Rick Gibson, a 34-year veteran in the groundwater industry, shared a Franklin Electric motor from 1970 with us to Rick Gibsonshow the value Franklin brings to his business. Here is what he had to say about it…

“Franklin Electric motors are hard to beat! Quality of both the equipment and the installation goes hand in hand with being successful. This 1970 Franklin Electric motor is a great example of that. The motor was installed when the house was built and provided a family of five with water for 40+ years. In 2018, the unit was still running perfectly, but a new owner purchased the home and requested to have it updated. We always like to be associated with great equipment, then having it installed correctly just makes things bullet proof.”

--- Rick Gibson, Gibson Pump Service, Floyd, VA

Success Story: 1975 Motor – “Worked For 40 Years Perfectly Without A Single Problem”


Tim Shrum recently shared a story about a 1975 Franklin Electric motor with us to show the value we’ve brought to his business. Here’s what he had to say about it…Picture1

“We have been in business since 1974 and this is the oldest pump I have seen still working. We were asked by the homeowner to replace his pump and motor. After testing the unit, we determined that it did not need replaced. In fact, it was still very close to the original pumping specifications. The homeowner still insisted that we replace it as he didn’t want to leave any loose strings for the next family that would live there. The motor was set 80 feet within a granite formation, which provided clean drinking water for a family of four for the first 20 years of its life, then for a family of two for the remaining years. Along with that, the homeowner used the well to irrigate his garden and lawn every summer. This unit has been working for 40 years perfectly without a single problem. For this reason, I swear by Franklin Electric products.”

--- Tim Shrum, Diamond Well Drilling, in Auburn, California

Click here for more information about Diamond Well Drilling.

Success Story: “Everyone Is Still Trying To Catch Up”


Rick Eversole, a 3rd generation family-owned businessman and 40-year groundwater veteran, recently shared a photo with us of a Franklin Electric motor from 1972 to show the value we’ve had for his business. Here’s what he had to sayRick Eversole 1972 Motor about it…

“This motor was installed by my grandfather in 1972. The homeowner thought the unit was bad, but it turned out it was just a wire issue. It was decided to go ahead and replace it since it had been pulled 600 feet on galvanized pipe. The unit pumped on average 300 gallons per day. It provided water to a residential application that also utilized it on a hydrant pump and to water a garden periodically. I believe this motor did so well because of the quality that it was built with, proper installation, proper ground, and proper unit. I have always been happy with Franklin Electric motors and think everyone is still trying to catch up to them today.”

--- Rick Eversole, Eversole Drilling Company, Max Meadows, VA
Click here for more information about Eversole Drilling Company.

Fhoton Portfolio Expansion: Now Includes SolarPAKs Ranging From ½ hp Up To 10 hp, Surface Pumping Options


The Fhoton™ SolarPAK System features a Franklin Electric submersible pump and motor, and the Fhoton solar controller, in one package to provide water free of electrical utility dependence to remote or “off-grid” locations or for homeowners that want to conserve energy. It is cULus and UL approved and available in a variety of flow
rates from two to 375 gpm and power ratings of ½ up to 10 hp.

To meet a wide range of pumping applications, the Fhoton SolarPAK is now available for cost-effective systems operating on only two solar panels through large-scale watering systems using thousands of gallons per day. Fhoton Product Family Grouping 2019 Enhancements

½ hp Fhoton SolarPAKs 

  • Operates using 48 volts, therefore minimizing the number of panels required to run the system
  • Produces flow ranges from two to 20 gallons per minute

5-10 hp Fhoton SolarPAKs

  • High-flow system for faster tank-fill and significant water output
  • Produces flow ranges from 10 to 375 gallons per minute

Fhoton Surface SolarPAKs

  • Designed for pressure boosting and water transfer needs

Please refer to the new Solar Products Catalog for a comprehensive listing of all solar pumping products including SubDrive Solar and Fhoton brands.

Panel Updates
Franklin Electric has partnered with new solar panel vendors to enable competitive array pricing and availability. Please refer to the updated Solar Panel Spec Sheet for job specific and bulk array ordering information.

System Sizing: FE Select™
To size a system for your specific application, visit the FE Select™ Solar Selector. The FE Select digital pump selector software tool makes product selection, configuration, and quoting easy for contractors and distributors. This online tool walks the user through the process from start to finish, requiring only the basic application data needed to size many water systems. The software properly matches the components necessary for the desired application.

Order Placement: FE Direct™
Additionally, the new Fhoton SolarPAKs offer three-day lead times, and in many cases will be available for same day shipments to better cover time sensitive jobs. These products are available for order and can be found using the FE Direct platform.

If you have questions concerning the Fhoton portfolio expansion, please contact your local Territory Manager, Field Service Engineer, or the Franklin Electric Technical Support Team at 800.348.2420.

Success Story: “Franklin Motors Are All We Carry”


Geoff Cantrell recently shared a perfectly working 1976 Franklin Electric Motor pulled out of a well to show the value we’ve brought to his business. Here’s what he had to say about it…

“We pulled this motor and it was still in great working condition! The 1/3 horsepower,1976 Motor Picture 1976 Franklin motor has been providing water to a residential house in Gravette, Arkansas, with a family of four for years. The motor came from a shallow well that ran in a harsh, high-concentrated sulfur application. The only reason I pulled it was to measure the well’s depth so we can properly plan for its replacement well that we will be digging in the future. Of course, I plan to put another Franklin motor in that well. I know when I use a Franklin motor, I can count on it for years to come. We go to FranklinTECH every year in Oklahoma to see what products Franklin has to offer. We get to see the build process of these products, and I feel like they offer more than what others do. Franklin always has a hot product line, and you don’t really get the service they have to offer anywhere else. For those reasons, Franklin motors are all we carry. When a new well is drilled, Franklin is what we put in it. I am 100 percent certain that I am not going to have any issues with their motors. When we put in a Franklin motor, we know it is going to last.”

1977 Ctrl Box

1977 Control Box In "...In Perfectly Working Condition..."

Shortly after providing the above motor photo, Geoff also passed along another gem that he stumbled upon...

“The capacitor and relay check out like a new one should! This 1977 1/3 horsepower Franklin Control Box was recently pulled in Rogers, Arkansas, in perfectly working condition, providing valuable use to your typical residential family of four or five. The Franklin Electric control box was replaced with a new Franklin box when the pump and motor was replaced so it would all be new and ready to provide water for years to come.”

--- Geoff Cantrell, Tiff City Pump, in Anderson, Missouri

New VP Of Sales – Ryan Johnson


Franklin Electric proudly introduces Ryan Johnson as the new Vice President, Sales-US/Canada for the North America Water Systems Business Unit. Ryan will manage all aspects of sales activities for the US and Canada Markets.Franklin Electric Ryan Johnson

With over 20 years of experience with Regal Beloit and General Electric, Ryan possess a diverse background with expertise in Six Sigma, Operations, and in every aspect of the sales process, from direct field sales to sales management leadership.

“Ryan brings a proven track record of building strategies and sales teams focused on providing its customers with clear, differentiating value,” states Don Kenney, President, North America Water Systems and Vice President of Franklin Electric. “He is an operationally driven customer advocate that brings a fresh perspective being previously outside of the company. He has Midwest values, and understands the importance of building and managing fair and mutually beneficial partnerships. I have no doubt that Ryan brings the innovative outlook needed to support our progressing efforts as an organization.”