News: Frankly Speaking

SSI Series Submersible Pumps: Stocked & Ready To Ship


SSI Series Product GroupingSSI Series Submersible Pumps are a cost-effective, high-flow option to meet your demanding pumping challenges in irrigation, agricultural, industrial, and municipal applications.

Available in 6-inch, 8-inch, and 10-inch models with flows from 85 to 1300 gpm at a maximum of 1250 feet of head, this stamped 304 stainless steel construction pump family is fully serviceable and corrosion resistant.

The Choice Is Clear

  • High-Volume Solution: Features flows up to 1300 gpm to meet high-volume pumping application demand
  • Simple, Modern Design: Stamped stainless steel pump family is fully serviceable
  • Unique Construction: I-Blade technology, exclusive to Franklin Electric, increases the structural integrity of the pump’s internal components, pumping more water per horsepower and improving efficiency when compared to traditional impeller designs
  • Rugged: Utilizing tungsten inert gas (TIG) progressive welding, the metal materials are mixed during the process, creating a stronger bond for durability in harsh environments
  • Reliable: Integrated check valves eliminate back flow, and round shafts increase durability in abrasive environments

SSI Distributor Build Center Video: It's This Easy

 The SSI Series comes fully backed by Franklin Electric’s industry-leading Technical Support professionals and Field Service Engineers.

Franklin Electric Acquires First Sales, LLC


Franklin Electric Co., Inc. (NASDAQ: FELE) has completed the acquisition of First Sales, LLC, an Indiana manufacturer of water treatment and filtration equipment for the residential and commercial markets. First Sales designs, manufactures and distributes its products under the Sterling Water Treatment and Avid Water Systems brand names, primarily for customers in the United States.

Sterling AVID Logos (1)

Don Kenney, President of Franklin’s North America Water Systems business unit, commented:
“First Sales has developed industry leading products for the professional installer of in-home and commercial water treatment systems. These products are sold through some of the same channels as Franklin’s existing products, and we look forward to continuing to serve First Sales’ customers with best in class quality, service, availability, innovation and cost.”

For more informaton about First Sales, click here.

New Video Series – Meters: Tips and Troubleshooting


Check out the new video series from FranklinTECH! Learn all about meters and best practices while troubleshooting Franklin Electric products from water systems industry veteran Mark Reeder. Each video contains specific, easy-to-understand information so you can focus on what's important in your day-to-day operations, instead of worrying about meter training.

Throughout this video series you will see the following topics covered:

Voltmeters – Learn all about voltage, how it is measured, and how it can help troubleshoot your submersible water system's challenges.

Ammeters – Learn all about ammeters, how to use them to measure amperage, and the difference between full-load amperage and service factor amperage.

Ohmmeters and Megohmmeters – Learn how to use ohmmeters and megohmmeters to measure resistance, helping you identify the condition of your submersible system and your entire installation.

Capacitor Testers – Learn how capacitors can improve the performance of your motors and how to troubleshoot them.

Watch the full series now.

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MagForce Brings Efficiency Savings to Franklin


We love our MagForce™ High Efficiency Motor System so much we had one installed at our Corporate Headquarters. With a 90% motor efficiency rating that’s 10-12% higher than previous submersible motor designs, what’s not to love? Thank you to M C Wheeler & Sons, Inc. for coming out to replace our well pump. 

Here are just a few shots of the install!

FE PMM Well Replacement 13 600Px FE PMM Well Replacement 12 600Px

FE PMM Well Replacement 19 600Px FE PMM Well Replacement 16 600Px

FE PMM Well Replacement 22 600Px FE PMM Well Replacement 26 600Px

Want to learn more about the MagForce High Efficiency Motor System? View the Product Highlight Video. 


Extended Technical Support Hours Effective Immediately


We are committed to offering availability to both our products and services when and where customers need them. Effective immediately, the Technical Support and Customer Support hours will be extended through September 30, 2019, or beyond, depending on demand. 

Technical Support Global Headquarters Technical Service Hotline Department 04

  • 800.348.2420

  • 7:00 a.m. - 6:00 p.m. ET

Customer Support

  • United States: 800.269.0063

  • Canada: 877.377.2650

  • 7:00 a.m. - 6:00 p.m. ET

Contact Us

Now Available: 60 hp MagForce High Efficiency Motor System


FE Permanent Magnet Motor TopFranklin Electric is proud to announce that the MagForce™ High Efficiency Motor System is now available in a 60-horsepower model, meaning the product line offers three distinct models capable of covering pump horsepower ratings from 7.5 to 60. With permanent magnet technology, these motor systems offer an electrical cost savings and efficiency improvement over previous submersible motor designs.

Key Product Features Include:

  • Groundbreaking Efficiency: 90% efficiency rating is 10-12% greater than standard induction motor construction. Typical high-duty rate systems can have a payback* of 1 to 2 years.
  • Simplified Inventory Management: Three motor sizes cover pump horse powers ranging from 7.5 to 60. Fewer SKUs simplify your inventory.
  • Slash Electricity Consumption: Since the motor has rare earth magnets, there is less electrical energy loss, which translates into greater power output per dollar spent on power input. This saves operational costs every time the motor is run; the more it is used, the more can be saved.
  • Horsepower Boost: Capable of a 13.6 percent horsepower boost achieved by increasing the motor’s shaft speed to a true 60 hertz, 3600 rpm**. This allows increased pump output in terms of water volume and total dynamic head pressure without having to pull the system from the well.
  • Smaller Footprint: Lighter and easier to handle than standard induction motors and, like all submersible motor systems, provides a smaller above ground footprint when compared to line shaft turbines.
  • A Package Deal: When ordered, the motor is shipped with a customized variable frequency drive panel that is preprogrammed for use with a transducer-controlled pump system. This allows simple startup, compatibility with a variety of application types, and is guaranteed to optimize performance and maximize system life. The drive control panel also features real-time monitoring, protection, and customizable application-specific programming software as needed to cover all customer requirements.

*Results based on field trial data
**Not to exceed the high efficiency motor’s max amp rating; motor system is set to a default 3450 RPM

As the world’s first manufacturer of a reliable submersible electric motor for water systems, the new MagForce model is another example of how Franklin Electric continues to dedicate design and build resources to create innovative solutions to meet industry needs.

To learn more, view the MagForce High Efficiency Motor System Product Highlight Video.


Now Available: MonoDrive Utility Constant Pressure Solution


FE Monodrive Utility Angled LeftFranklin Electric’s MonoDrive UtilityTM Variable Frequency Drive provides an easy-to-install 3-wire constant pressure solution for 230 V submersible pumping systems up to 2 hp in a NEMA 3R enclosure. Requiring only a small pressure tank, it offers a more compact overall footprint compared to traditional water systems, while providing the added value of constant water pressure and built-in motor protection. One MonoDrive Utility replaces up to nine control box configurations, simplifying inventory requirements while providing a more desirable value for the end user. 

Key Product Benefits Include:

  • Simple Installation: Affordable and easy-to-install drive; most applications require the simple flip of one switch, saving significant time during installation
  • Motor Protection: The features proven by Pumptec, now offered in a basic VFD
  • Multiple Applications: Ideal for new construction and retrofitting and optimizing an existing 3-wire pumping system
  • Simplified Inventory: Replaces the need for multiple control boxes, a pressure switch, and a larger pressure tank
  • Cost Effective: Provides total system cost at or below standard installations with pump flows of 10 gpm and greater

MonoDrive Utility is manufactured specifically for water pumping applications by a pump manufacturer, incorporating Franklin Electric’s more than 14 years of drive engineering expertise into its design, and comes fully supported by the industry’s leading Technical Support professionals and Field Service Engineers.

To learn more, view the MonoDrive Utility Product Highlight Video.

Success Story: “Just Makes Things Bullet Proof.”


Rick Gibson, a 34-year veteran in the groundwater industry, shared a Franklin Electric motor from 1970 with us to Rick Gibsonshow the value Franklin brings to his business. Here is what he had to say about it…

“Franklin Electric motors are hard to beat! Quality of both the equipment and the installation goes hand in hand with being successful. This 1970 Franklin Electric motor is a great example of that. The motor was installed when the house was built and provided a family of five with water for 40+ years. In 2018, the unit was still running perfectly, but a new owner purchased the home and requested to have it updated. We always like to be associated with great equipment, then having it installed correctly just makes things bullet proof.”

--- Rick Gibson, Gibson Pump Service, Floyd, VA

Success Story: 1975 Motor – “Worked For 40 Years Perfectly Without A Single Problem”


Tim Shrum recently shared a story about a 1975 Franklin Electric motor with us to show the value we’ve brought to his business. Here’s what he had to say about it…Picture1

“We have been in business since 1974 and this is the oldest pump I have seen still working. We were asked by the homeowner to replace his pump and motor. After testing the unit, we determined that it did not need replaced. In fact, it was still very close to the original pumping specifications. The homeowner still insisted that we replace it as he didn’t want to leave any loose strings for the next family that would live there. The motor was set 80 feet within a granite formation, which provided clean drinking water for a family of four for the first 20 years of its life, then for a family of two for the remaining years. Along with that, the homeowner used the well to irrigate his garden and lawn every summer. This unit has been working for 40 years perfectly without a single problem. For this reason, I swear by Franklin Electric products.”

--- Tim Shrum, Diamond Well Drilling, in Auburn, California

Click here for more information about Diamond Well Drilling.

Success Story: “Everyone Is Still Trying To Catch Up”


Rick Eversole, a 3rd generation family-owned businessman and 40-year groundwater veteran, recently shared a photo with us of a Franklin Electric motor from 1972 to show the value we’ve had for his business. Here’s what he had to sayRick Eversole 1972 Motor about it…

“This motor was installed by my grandfather in 1972. The homeowner thought the unit was bad, but it turned out it was just a wire issue. It was decided to go ahead and replace it since it had been pulled 600 feet on galvanized pipe. The unit pumped on average 300 gallons per day. It provided water to a residential application that also utilized it on a hydrant pump and to water a garden periodically. I believe this motor did so well because of the quality that it was built with, proper installation, proper ground, and proper unit. I have always been happy with Franklin Electric motors and think everyone is still trying to catch up to them today.”

--- Rick Eversole, Eversole Drilling Company, Max Meadows, VA
Click here for more information about Eversole Drilling Company.