2013 Key Dealer FAQs


We are excited about our 2013 Key Dealer program, which has been designed to set you apart from your competitors. With the new program’s effective date coming quickly, we have put together the following FAQs to ensure that you have answers to many of the questions you have about the program. If you don’t find what you’re looking for below, please contact your Franklin Territory Manager.

1.  When does the new program start?

Franklin Electric’s new Key Dealer program goes into effect on January 1, 2013.

2.  What’s in it for me?

Franklin’s Key Dealer program is designed to recognize those water systems contractors who have made a commitment to understanding the proper application and installation of Franklin products. Dealers/contractors who have demonstrated that commitment through purchasing Franklin products and participating in training sessions will receive benefits not available to dealers/contractors who have not made the same commitment. These include extended warranties, priority access to Franklin’s Technical Service Hotline, no-charge field service support, presence on Franklin Electric’s online dealer locator, Yellow Pages co-op assistance, and front line access to product and service announcements.

3.  What do I need to do to be part of the new program?

Membership in the 2013 Key Dealer program is easy. If you’ve attended a FranklinTECH, FranklinTECH On-the-Road, or other qualifying training seminar in the past 24 months, you are automatically eligible. All you need to do is meet minimum purchase requirements in the 2013 calendar year to stay current. (See program information at http://keydealer.franklin-electric.com for complete purchase requirements.)

If you haven’t been able to attend a training session in person, we’ve also added a convenient test-out option.

4.  Will I lose my Key Dealer status if I haven’t completed a seminar or the online test by December 31, 2012?

Don’t worry. If your circumstances haven’t allowed you to achieve training certification by the end of 2012, your membership in the program will be retroactive as soon as you attend a qualifying Franklin seminar or complete the online exam. We don’t want you to miss out on a single benefit of the program.

5.  How does the online exam work?

You can access the online exam by clicking HERE, or via the Certified Contractor Exam link at http://keydealer.franklin-electric.com. The exam consists of 30 questions about the application, installation, and maintenance of Franklin water pumping systems that should come easy to you based on your experience in the field. The test is open book, and you are encouraged to use the Franklin Electric AIM manual heavily as a resource.

6.  How do I know if I’ve met the program requirements?

If you’re not sure whether you’ve already qualified for the 2013 Key Dealer Program, contact your Franklin Territory Manager or the program administrator. In the next several weeks, Franklin customer service representatives will call 2012 Key Dealers who have not yet fulfilled the 2013 program requirements to ensure their continued membership.

7.  When will 2013 Key Dealer Status expire?

Program purchase requirements must be maintained annually, but training certification extends for two years.

8.  What if I have more questions?

Complete program information is available at http://keydealer.franklin-electic.com, and you can always contact your Franklin Territory Manager or the program administrator.