Internet Minimum Advertised Price (iMAP) Policy

About Franklin Electric's iMAP Policy

Franklin Electric is a global leader in the manufacture and distribution of products and systems focused on the movement and management of water and fuel. Our success is a direct reflection of the investments and work of our distribution network and selected partners.

We understand that many of our distribution partners spend a significant amount of effort and resources on providing the highest customer experience. To protect this effort, Franklin Electric has implemented a unilateral internet minimum advertised price (iMAP) policy to minimize disparities and support brand equity for all distributors and resellers.

Policy Enforcement

To report a violation, please send an email with links, screenshots, and other pertinent details. Any and all questions or concerns regarding this policy’s enforcement can be submitted through our contact.

Policy Downloads